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Check your review process

Five questions about your own setup. Nothing is sent anywhere, there is no email step, and the answer appears as you go.

Does your review tool ask customers how their experience was before giving them the review link?
Based on that answer, are some customers sent somewhere other than the public review site?
Is a private feedback form offered instead of the public review ask, rather than as well as it?
Do you offer anything — a discount, a freebie, a prize draw — in exchange for a review?
Do you ask for reviews on the premises, set staff review targets, or ask customers to mention a particular employee?

What to do

Whatever you answered, do this

Ask your vendor, in writing, whether any customer is routed anywhere other than the public review link — and keep the reply. It is the only check that survives the product being renamed, redesigned, or answered differently by two people on the same support team.

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